First off -- I was super excited to see that Casa Cuervo was going to release a product like this. Congrats to them for going in this direction. The aromas are faint and I don't think this is as expressive as Fortaleza Blanco, for example. (I compared them side-by-side.) But I get eucalyptus, anise/licorice, and a touch of pine on the aroma. There's a tiny bit of agave there, and I can detect a bit of the "fermentation-with-fibers" aroma too. But it's subtle, and that's a shame because I'd like there to be more of that. Based on the aroma alone, I am wondering if this is 100% tahona-crushed. I couldn't figure it out from the label or the website/marketing materials. Or perhaps it undergoes a filtration step not mentioned? The flavor has a little bit of vanilla and some agave sweetness, with anise/licorice, but not as complex as I've come to expect with 100% tahona-crushed products. It's not a bad product, and yeah, I would drink this again, but it's not super expressive and rustic like many of the tahona-made tequilas that we all know and have been loving for years.