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The plata was drinkable although a bit overpriced. I couldn’t recommend this repo. Nose is blah without much character and the palate is muddled and has no great qualities. This one is a pass for me
Decent nose of agave, wet grass, earthy, minerals. Palate is cooked agave, pepper, fine, earth, alcohol. Not very complex. Finish is ok mouthfeel is medium viscosity. Very expensive for what they in the bottle. May be another case of fancy bottle syndrome.
Nose is roast agave, very fragrant and smells quite rich actually. This has a bit of bite and loads of citrus which is common for me from NOM 1107. The bottle is so much of a gimmick that I wasn’t expecting the juice to be this solid.
On the nose I get some cooked agave a little herbal and mineral. The taste there is some spice from the barrel and some earthy mineral and a light floral note that turns fruity. I also taste the sweet cooked agave and a very light caramel note along with some barrel spices. . The finish has an earthy pepper with a nice alcohol presence. Pretty good repo. The bottle brings a high price but is cool.
Barrel forward profile, price is too high.
The brand’s expansion into 78 Albertsons and Safeway locations in Arizona during Q2 2025 shows that retailers are betting on "clean label" spirits to capture a more educated consumer base.
With close to two decades in the industry, Mr. Austin has certainly proven himself in the tequila and spirits world.
Chill and easygoing behind his twilight shades, Austin says, “I have my PhD in tequila,” and adds “This new generation of tequila drinkers is educated and discerning.
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