Don Julio

Jalisco (Ciénega)
Nom 1449

Recent Ratings

See how Don Julio ranks in our community.

Strong vanilla, oak and alcohol on the nose. Similar notes on taste as well. A bit of a bitter finish.

NOM 1449. I tried this again because I vaguely remember liking it some years ago, before being exposed to “really good” tequila. I don’t notice much agave, if any, on the nose. It’s mostly an herbal spice (thyme, or rosemary, perhaps?) and butterscotch. It has a unique taste that is very sweet, with hints of cinnamon and caramel. The finish is long-ish and pleasing to the taste buds - leaving an aftertaste of citrus/orange, mint, and some barrel flavoring. I can see why non-purists like this expression. It is very smooth and provides a wide range of varying, and pleasant flavors, but agave isn’t prominent among them. It’s a good sipper if price is no object for you.

Very sweet nose, honestly unique. Had to try it for the rating but I can see why folks celebrate with it. Very smooth.

Latest News

Keep up with what's happening with Don Julio

VinePair
May 03, 2023

There’s a Battle Raging for the Soul of Tequila — Have the Celebrities Won?

Tequila is at a crossroads with one axis consisting of powerful commercial or celebrity forces and smaller-scale producers on the other.

PUNCH Drink
Apr 06, 2023

Is Your Tequila Full of Shit?

An estimated 70 percent of all tequila contains undisclosed additives, like vanilla extract and aspartame. One couple is on a mission to change that.

Long Island Lou Tequila
Feb 03, 2021

Don Julio 70 - Oh Lord... This is Horrible

Lou gets brutally real about Don Julio 70th, and the entire concept of cristalinos.

The Motley Fool
Feb 05, 2019

Tequila and Gin Drive Great Results at Diageo

Tequila net sales were up 36% in the first half of the fiscal year.

TasteTequila.com
Jun 27, 2018

4 New Blanco Tequilas That You Need to Know About

We sent six blanco tequilas to 28 members of the Tequila Matchmaker Tasting Panel to rate blind. Four of them are new to the market, and two of them are tequilas that have been around for a long time.

The Spirits Business
Jun 12, 2018

Tequila boom creates more million-case brands

Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.

The Times
Jan 21, 2018

Diageo emerges from the mist

There are reasons to believe that Menezes' self-help plan is beginning to bear fruit. The US business is back in growth, after adding George Clooney's Casamigos tequila and a number of other brands to its cabinet.

Nasdaq
Jan 06, 2018

Diageo Cheers Rising Spirits Demand: More Growth in Store?

Notably, Diageo has also been striving to augment its spirit-based alcohol portfolio through acquisitions. In June 2017, the company announced the acquisition of the fastest-growing premium tequila brand, Casamigos, in a deal worth $1 billion.

Mexico News Daily
May 26, 2017

Expansion begins at Diageo’s Jalisco plant

The multinational beverage company Diageo laid the first stone for the expansion of its Atotonilco, Jalisco, plant this week, part of a US $400-million investment announced in 2015 after it bought the Don Julio tequila brand.