On the nose: pure lime. Clean. On the palate: citrus and roasted agave. Not very complex or has depth of flavor. Big punch agave at the front end and the flavor does not linger long. Building heat on the finish. It’s is a tequila that you could sip but great for cocktails.
As the fastest growing spirit in the U.S., tequila has overcome its bad rap as the cheap, college hangover culprit, while simultaneously breaking into a fixated market, where vodka and whiskey previously reigned. What propelled this shift?
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
The brand, which is produced in collaboration with third generation tequila makers, La Cofradía, located just outside of the town of Tequila, will debut with a Blanco, Reposado and Añejo.