NOM 1449. I tried this again because I vaguely remember liking it some years ago, before being exposed to “really good” tequila. I don’t notice much agave, if any, on the nose. It’s mostly an herbal spice (thyme, or rosemary, perhaps?) and butterscotch. It has a unique taste that is very sweet, with hints of cinnamon and caramel. The finish is long-ish and pleasing to the taste buds - leaving an aftertaste of citrus/orange, mint, and some barrel flavoring. I can see why non-purists like this expression. It is very smooth and provides a wide range of varying, and pleasant flavors, but agave isn’t prominent among them. It’s a good sipper if price is no object for you.
Very sweet nose, honestly unique. Had to try it for the rating but I can see why folks celebrate with it. Very smooth.
Tequila is at a crossroads with one axis consisting of powerful commercial or celebrity forces and smaller-scale producers on the other.
An estimated 70 percent of all tequila contains undisclosed additives, like vanilla extract and aspartame. One couple is on a mission to change that.
Lou gets brutally real about Don Julio 70th, and the entire concept of cristalinos.
Tequila net sales were up 36% in the first half of the fiscal year.
We sent six blanco tequilas to 28 members of the Tequila Matchmaker Tasting Panel to rate blind. Four of them are new to the market, and two of them are tequilas that have been around for a long time.
Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.
There are reasons to believe that Menezes' self-help plan is beginning to bear fruit. The US business is back in growth, after adding George Clooney's Casamigos tequila and a number of other brands to its cabinet.
Notably, Diageo has also been striving to augment its spirit-based alcohol portfolio through acquisitions. In June 2017, the company announced the acquisition of the fastest-growing premium tequila brand, Casamigos, in a deal worth $1 billion.
The multinational beverage company Diageo laid the first stone for the expansion of its Atotonilco, Jalisco, plant this week, part of a US $400-million investment announced in 2015 after it bought the Don Julio tequila brand.
Strong vanilla, oak and alcohol on the nose. Similar notes on taste as well. A bit of a bitter finish.